Sharp Tech with Ben Thompson A Few Questions Before Apple Embraces Virtual Reality, Meta Tries to Crash Headset Week, Nvidia and the Omniverse
10 snips
Jun 4, 2023 AI Snips
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Episode notes
Apple Watch: A Case Study
- Initial Apple Watch marketing emphasized communication features.
- However, its primary use case became health and fitness, demonstrating how actual usage can differ from initial projections.
High-End Strategy
- Apple's high-end approach with the VR headset allows exploration of compelling use cases.
- Focusing on high resolution and power prioritizes features that technology can later improve upon (cost and efficiency).
Apple's Strategic Position
- The VR headset's success isn't crucial for Apple's survival, given their strong iPhone sales.
- However, continuous innovation is essential for any tech company to avoid stagnation.