Ep70 | You Need These for Your Google Ads to Work

Why Google Ads Matter for PT Clinics (And Why Most Get It Wrong)

When people are in pain, they don't go to Instagram or Facebook.

They go to Google.

They search things like "best physical therapist near me" or "knee pain treatment," and that behavior is not changing anytime soon.

In this episode, Jeremy breaks down why Google Ads are one of the most powerful and predictable growth tools for clinics and why most clinic owners fail to get results with them.

📌 Episode Topics

• Why Google is still the #1 place patients go when they need care
• The difference between intent-based marketing vs interruption marketing
• How Google Ads helped scale a clinic to 7 PTs and a second location
• The biggest mistake clinic owners make when running ads
• The 3 systems required for accurate tracking and performance

🧠 Why Google Ads Work

Google Ads are not interruption marketing. They are intent-based.

That means you are showing up exactly when someone is already looking for help.

Jeremy shares that:

• 45% of Google searches have local intent
• 75% of those searches go directly to Google Maps

And Google Ads allow you to show up right there, where patients are actively searching.

📈 The Real Advantage: Predictability

Jeremy used Google Ads to grow his own clinic to multiple therapists and locations.

The reason he leaned on them was simple:

They are predictable.

With the right setup, you can estimate how many patients you'll get based on how much you spend.

⚠️ Why Most Clinics Fail with Google Ads

It's not that Google Ads don't work.

It's that most clinic owners set them up incorrectly.

The biggest issue is bad tracking.

Out-of-the-box conversion tracking often:

• Doesn't accurately track real leads
• Doesn't connect to booked evaluations
• Optimizes ads based on incomplete data

If your data is wrong, your results will be too.

⚙️ The 3 Things You Must Have Set Up

To make Google Ads actually work, Jeremy explains you need:

• Google Analytics: Tracks who is visiting your site and what they're doing
• Google Tag Manager: Connects your site to tracking events like form fills, calls, and bookings
• Google Search Console: Shows what people are searching to find your website

If you're missing one of these, there's a good chance your ads have underperformed in the past.

📊 Why This Matters

When everything is set up correctly, Google can tell you:

• How many people are searching for PT in your area
• What it costs per click and per lead
• How many leads you can expect from your budget

Instead of guessing, you're making decisions based on real data.

✅ The Goal: Clarity Before You Spend

Most clinic owners either guess, rely on bad past experiences, or never set things up correctly.

The goal of a proper Google Ads setup is simple:

Know exactly what to expect before you spend money.

📞 Want a Free Google Ads Audit?

Jeremy is offering a limited number of 30-minute audits where you'll get:

• A breakdown of your current setup (if you're running ads)
• What's broken and how to fix it
• How many leads you can expect in your area
• Estimated cost per lead and patient acquisition

👉 Book your free Google Ads audit

By the end of the call, you'll know exactly whether Google Ads make sense for your clinic.