Associated Susan Lin at Felix Capital
Oct 5, 2021
Susan Lin, Partner at Felix Capital with a cross-continental investing and operator background. She discusses becoming a partner and Felix’s flat, ownership-driven team. Susan talks about why Felix backs brand-driven consumer and digital lifestyle businesses. She also shares her move between continents and candid thoughts on timing parenthood while returning to investing.
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Small Flat Teams Complement A Thematic Consumer Thesis
- Felix chose a small, flat investment team and thematic focus in parallel to avoid the temptations of large-fund bureaucracy and maintain expert-driven sourcing.
- This setup lets each investor become an expert in specific themes and collaborate across deals without rigid deal ownership.
Childhood Inside A Startup Sparked VC Interest
- Susan Lin grew up inside her parents' startup, attending investor meetings from age nine while they bootstrapped a software company in Hong Kong and Shenzhen.
- Seeing Shenzhen transform from a fishing village to a tech metropolis and early exposure to angel and Series A investors sparked her long-term interest in technology and startups.
Moved To London For Love Then Shifted To Consumer VC
- Susan moved from the US to London for her partner and transitioned from HG Capital (growth/private equity) to Felix to work earlier stage and consumer-focused deals.
- Her career path included Bain, startups, Stanford GSB, then investing in San Francisco before relocating for personal reasons.