Avoiding the Traps That Can Cause Your Company to Self-Destruct

In The Self Destructive Habits of Good Companies ... And How to Break Them (Wharton School Publishing) Jagdish N. Sheth a marketing professor at the Goizueta Business School at Emory University analyzes why companies that are at the top of their industry suddenly disappear from the landscape. He maintains that successful companies fall prey to complacency arrogance competency dependence competitive myopia territorial impulse volume obsession and denial and he then goes on to suggest ways companies can change course and avoid these traps. As Sheth notes in his introduction ”My view is that most companies can survive forever if they recognize and take steps to counter self-destructive habits or set up processes to keep them from arising in the first place.”

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