The Build Good Fundraising Podcast #116: Why DAF donors give more—and how to find them, with Mike Todd
In this episode we sit down with Mike Todd from Transform Philanthropy to demystify Donor Advised Funds (DAFs).
While often misunderstood or overlooked, DAFs are the fastest-growing giving vehicle and can serve as a recession-resistant revenue stream for your organization. Because DAF money is "pre-funded" by donors who have already received their tax receipts, asking for a grant shifts the conversation entirely from "parting with money" to simply aligning with your mission.
Mike Todd breaks down exactly how DAFs work for donors at all wealth levels and explains why donors who switch to DAF giving tend to increase both their grant sizes and retention rates.
You will also learn a straightforward, practical strategy to tap into this revenue source, starting with crucial CRM coding practices—specifically the difference between hard and soft credits—and essential communication rules between your finance and fundraising teams.
Finally, we get into how a simple, free update to the forgotten copy on your website's "ways to give" page can make your charity instantly "DAF attractive," helping you uncover $50,000 donors currently hiding in your $50 mass-market file.
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Thanks for listening!
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#Fundraising #Nonprofit #Philanthropy #Marketing
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