Outbound Squad

A masterclass on sales coaching with Mark Hunter

19 snips
Oct 28, 2025
Mark Hunter, a seasoned sales author and consultant, dives into the art of effective sales coaching. He reveals how understanding individual motivators and fostering team culture can transform performance. Daily huddles, energetic leadership, and consistency are key to sustaining engagement and celebrating small wins. Mark emphasizes tailored coaching for each rep, delivering specific feedback, and building rapport. He advocates for diversity in teams and the power of peer training, providing a comprehensive framework for lasting behavior change.
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ANECDOTE

A Manager Who Knew Him

  • Mark described John Canavan, a sales manager who understood him personally and drew out better performance.
  • That leader's empathy and vulnerability made Mark commit professionally and improve results.
INSIGHT

Your Buyer Is Your Rep

  • Leaders must get on the buyer's journey by understanding their salespeople as customers.
  • Knowing reps' lives and motivators helps them better connect with external buyers.
ADVICE

Foster Peer Learning

  • Encourage peer conversations and let teams run calls without the manager present.
  • Use Slack and informal channels to replicate water-cooler banter and shared learning.
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