The Business Storytelling Podcast 547: Are you following these marketing automation tips? A chat with Michelle Nedelec of Awareness Strategies
14 snips
Oct 26, 2022 AI Snips
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Transcript
Episode notes
Host Remembers Early Automation Criticism
- Christoph recalls critics saying automation kills authenticity and calls that view 'total baloney.'
- He explains scheduling messages keeps the same message while avoiding floods to recipients.
Automate When Systems Become Fragile
- Evaluate automation when manual processes become cumbersome or fragile across systems.
- Build a one- and five-year tech roadmap to justify automation investment and integration.
Automate Billing And Dunning Flows
- Automate membership billing and dunning to save staff time and recover revenue.
- Use one-click update links so customers can quickly fix payment issues without calls.