WP Builds 438 – Taking WordPress editing further with Amender’s AI-powered, universal content customisation
14 snips
Sep 25, 2025 In this engaging conversation, Sebastian Webb, a WordPress product developer and creator of Amender, introduces his innovative tool for non-destructively editing WordPress content across any builder. He discusses how Amender allows users to make targeted visual changes with AI assistance and a user-friendly interface. Sebastian shares insights on its unique licensing model, practical use cases for developers, and how it generates CSS and JavaScript for dynamic edits. With features designed for quick fixes and content prototyping, Amender aims to simplify web customization for all.
AI Snips
Chapters
Transcript
Episode notes
From MicroThema Side Project To Amender
- Sebastian built MicroThema as a learning product and it evolved into his main business over a decade.
- He returned to full-time work to create Amender after his kids started school and AI matured.
Small Actions, Big Possibilities
- Amender defines a small set of actions (insert, replace, prepend, etc.) that operate on targeted selectors to perform any change.
- Combining actions and aspects (HTML, CSS, JS) yields broad capabilities without needing each plugin's UI.
Use Amender To Fill Gaps, Not Replace Editors
- Use Amender to fill customization gaps rather than replace original editors like Elementor or WooCommerce.
- Edit in the original tool for primary content and use Amender for niche styling or small surgical changes.