The Return: Property & Investment Podcast Why new build tenants are happier than owners
Tenants are happier than owners.
(and that’s not the only surprising truth about new builds).
I chatted Hannah Marsh, a co-founder of HomeViews, the biggest property review platform in the UK - dubbed the TripAdvisor for property - and recently acquired by Rightmove.
In this episode of the podcast, she shares what she learned scaling and selling two startups.
She also shared the surprising results of data on Build to Rent from Rightmove and HomeViews, and what opportunities the result - including:
● Why tenants rate their experience higher than owners - challenging the assumption that ownership = satisfaction.
● The myth of sustainability - and which residents really care. Hint: it’s not the young, despite media headlines.
● The features renters value most - but operators don’t promote - like security and repairs.
● The branding blind spot (and opportunity) - only 56% of BTR residents know they live in a "Build to Rent" home.
Guest website: https://www.homeviews.com/
Guest LinkedIn: https://www.linkedin.com/in/hannah-marsh-32a82416/
Host LinkedIn: https://www.linkedin.com/in/annaclareharper/
Host website: https://www.greenresi.com/