When you hear the word authenticity, you might think of it as being your true self around other people. Actually, it’s much more than that. In our conversation, Erin Hatzikostas shares her bold and refreshing perspective on authenticity in leadership and life.

As a former corporate CEO turned authenticity advocate, Erin opens up about her journey from a rocky start as an actuary to leading a company with a culture rooted in trust and connection. She introduces her HUMANS framework for authenticity, emphasizing the importance of humility, unexpectedness, and storytelling in building relationships and inspiring others. Erin’s unforgettable stories offer practical ways to embrace imperfection and lead with heart.

Her insights on being unexpected in communication, taking risks, and cataloging imperfect moments will leave you feeling inspired to bring more of your true self into every interaction. This episode is packed with actionable advice for anyone looking to lead authentically, connect deeply, and stand out by simply being real.

Erin is the CEO and founder of b Authentic Inc, a global keynote speaker, and the author of two books, You Do You(ish) and The 50% Rule, the co-host of the podcast, b Cause Work Doesn’t Have to Suck, and coach-sultant. Her TEDx Talk was one of the Top 20 globally most viewed TEDx Talks released in 2021.

You’ll discover:

How authenticity can transform leadership and build trust
The HUMANS framework: key elements of authentic connection
Why embracing imperfection fosters deeper relationships
The “50% rule” for breaking free from conventional thinking
How storytelling can elevate communication and problem-solving

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