506: December 2020 Profit Report: Planning for a Loss, But then THIS Happened

2020 feels a bit like a lifetime ago, even though we are only a few weeks into January. Even though we projected and gave you some ideas of where we might land, we are still so surprised with how last year ended up going for us. For all of us, 2020 will be a standout year for good and bad reasons. For us, it was ridiculous how our business year ended up. When big things happen in the world, you don’t know how they’re going to impact you, your partner, your family, your business, the climate, and the people buying your product. Everything. Being in charge of how you make money is sometimes scary when you can’t control all of those scenarios. So, we are so thankful that we had the time and space in January 2020 to set the expectations of what we wanted to do, and more importantly, what we didn’t want to do for the year. This really helped because when shit hit the fan (and continued to hit the fan throughout the year), we were really focused on securing our foundation. And, in December 2020, this is what caught us.  

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