SHORT 'From Transactions to True Partnerships', Craig Pollard CEO Fundraising Radicals

In this SHORT episode of Purposely, we revisit insights from fundraising strategist Craig Pollard, looking at what it really takes to build meaningful, high-value partnerships in the social sector.

He challenges a common assumption in fundraising that money is the ultimate sign of impact. In reality, a lot of important work starts without funding and often continues that way. When organisations recognise their value beyond dollars, it changes how they show up and the kinds of relationships they build.

The conversation reframes fundraising as finding co-investors rather than chasing donors. When you acknowledge the time, energy and commitment already being put in by communities and organisations, partnerships start to feel more balanced and more genuine.

Craig also questions the traditional “ask” approach that many fundraisers are taught. In some contexts it can feel transactional and uncomfortable, and it often misses the bigger picture. He shares examples of philanthropists who are looking for alignment and shared purpose, not just a number.

A clear theme is confidence. When organisations understand their role and the value they bring, they are in a much stronger position to build real partnerships that go beyond funding.

The episode finishes with a look at collaboration across the sector. Moving away from competition for limited funding and towards a more connected, cooperative approach where everyone is contributing to the same outcome.

This episode of Purposely is brought to you by Benevity and Trust Investments.