
15 Minutes with the Boss Subway CEO shares secret to growing Australia’s largest fast-food chain
21 snips
Mar 23, 2026 Shane Bracken, CEO of Subway Australia & New Zealand and veteran quick-service leader, talks daily routines, international moves and decisive choices that reshaped a franchise business. He discusses managing timezones and trust, keeping momentum when making tough calls, hands-on accessibility with staff, and the ten growth levers used to expand the brand across Australia.
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Manage International Days By Delegating
- Pace yourself when managing across time zones by trusting and delegating to capable people.
- Bracken starts early for US calls, schedules breaks and relies on trusted leaders to deliver across regions.
Saying Yes Sent Him Overseas For 15 Years
- Saying yes to overseas roles changed Shane Bracken's career, taking him from Dubai to Johannesburg then Singapore for 15 years.
- That stretch revealed his strength in growing markets, building teams, and liking developing markets.
Decide Fast And Move On
- Don't stay frozen by indecision; make a choice and move forward even if outcomes are uncertain.
- Bracken recalls a CEO advising him in his late 20s: act rather than stand still, because inaction is worse.
