What It's Like To Be... with Dan Heath A Creative Director
11 snips
May 21, 2024 Creative director Jo Skillman from Texas discusses crafting bespoke images with AI, pitching ideas to risk-averse clients, and the struggles creative directors face. Learn about 'swoop and poop' and why creative directors grind their teeth at night.
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Lead With Vision, Not Micromanagement
- Align the team around a single vision and guard business goals while encouraging creativity.
- Step in as a fail-safe: steer audience fit and feasibility without doing others' work for them.
Get Unstuck By Changing Inputs
- When stuck, change inputs: talk to different people and look at new materials like books.
- Use last-minute pressure strategically to force fresh solutions.
Field Interviews Shaped A Fed Handbook
- Joe and team interviewed diverse Federal Reserve employees to learn motivations and frustrations.
- They let conversations steer the research to uncover authentic themes for the employee handbook.