go podcast() 079: WireGuard and don't mix social engagement w/ product validation
Apr 2, 2026
A deep dive into using WireGuard for private networking and the tradeoffs between giant shared networks and per-team setups. Conversations about telemetry, databases, and simplifying credentials through private networks. Practical advice on validating real customer interest versus social engagement and using personalized outreach over automated spam.
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WireGuard Experiment Hit Real-World Scaling Limits
- Morten explored integrating WireGuard to offer private networking for DeployCrate but hit scaling and deployment friction.
- He paused the idea after realizing per-customer networks or a single giant network added complexity, attack surface, and resource costs.
Don't Mistake Likes For Paying Customers
- Do not equate social engagement with market demand; likes and stars are poor proxies for paying customers.
- Dominique warns that real validation is customers opening their wallets, which requires direct outreach and sales work beyond social signals.
Do Personalized Outreach To Find Early Customers
- Try deliberate customer outreach early: research likely users and send personalized messages asking for a chat.
- Morten recounts sending 30 tailored LinkedIn requests to recruiters and getting conversations as proof it works.