The Prof G Pod with Scott Galloway The $160 Billion Video Game Industry Explained
19 snips
Nov 19, 2020 
Joost van Dreunen, a professor at NYU's Stern School of Business and author of 'One Up,' dives into the booming $160 billion video game industry. He discusses key trends like the rise of mobile gaming and live streaming, along with the increasing influence of Asian markets. Joost highlights how big tech is reshaping the landscape and reveals the opportunities for user-generated content and advertising. His insights into the changing dynamics among major players provide a compelling look at where the gaming world is headed.
AI Snips
Chapters
Books
Transcript
Episode notes
Shifting Power Dynamics in Video Games
- The video game industry's structure involves publishers, platform holders (Nintendo, Sony, Microsoft), and retailers.
- Digitalization has shifted power towards digital distributors like Apple and Steam, who take a 30% cut.
Apple's Role in Mobile Gaming
- Apple's dominance in mobile gaming, with its App Store largely comprised of games, generates substantial revenue.
- Unlike other platform holders, Apple doesn't reinvest this revenue back into the gaming ecosystem.
Activision Blizzard's Mobile Move
- Activision Blizzard acquired King Digital to gain access to the mobile gaming market and its audience.
- This acquisition highlights the increasing influence of mobile gaming and the importance of adapting to new technologies.
