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Post-Olympic Low As A Chance To Redefine Purpose
- Post-Olympics crash can be reframed as opportunity to find new purpose beyond medals.
- Eileen read about adrenaline and cortisol, then used her platform to focus on representation and giving back to youth skiing.
Use Representation To Expand A Sport
- Use representation to grow participation: show relatable role models to inspire newcomers.
- Eileen chose to represent China to introduce freeskiing to millions and boost female participation ahead of the Beijing Games.
Handling Media Controversy With Focus
- Eileen faced intense media debate over her decision to represent China but stayed focused on her intention to inspire girls.
- She acknowledged critics but emphasized doing good through sport rather than engaging in online arguments.


