The Powers That Be: Daily Netflix Wins Blackout Wednesday
May 12, 2026
John Ourand, a sports media reporter known for covering NFL deals and TV upfronts, discusses how the NFL still drives ad budgets. He explains Netflix winning a new NFL package over YouTube. He also talks about the quiet U.S. buildup to the 2026 World Cup and why American sports rhythms delay soccer buzz.
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Why Sports Now Drive TV Networks
- Sports are the primary business driver for TV networks today.
- John Ourand says sports, especially the NFL, 'is the reason these networks exist' and is dominating upfront conversations.
Goodell's Upfront Cameos Make A Statement
- Roger Goodell makes memorable appearances at upstream events to sell the NFL to advertisers.
- Ourand recalls Goodell wearing a festive winter coat at the Netflix upfront and appearing at the YouTube upfront last year.
Upfronts Have Shifted From Scripted Shows To Sports
- Upfronts were built for scripted show launches but now revolve around sports rights sales.
- Ourand notes networks still use old upfront formats even as NFL games become the centerpiece advertisers care about.