The Tourism RESET 30 Beyond Buzzwords: How to Best Engage Travellers With Dr. Xavier Font
Jun 5, 2025
01:01:48
Welcome back to The Tourism RESET with me, your host, Rebecca Woolford. My guest today is a professor of Sustainability Marketing at the University of Surrey.
Dr. Xavier Font has served as an advisor to some of the world's biggest travel brands including, Booking.com, Google, Expedia, Skyscanner, and TripAdvisor where he uses his research experience to inform efforts that can ultimately influence travellers and therefore contribute more positively to the places they visit.
Tune in to learn about...
- The unfiltered truth about what matters to your customers (5:07 mins)
- Why the language we use matters, & what green hushing is (11:37 mins)
- Why 50% of British & German travellers felt information overload (16.34 mins)
- Beyond blame: A smarter way to engage travellers, with a hotel example (29:31)
Enjoyed listening? Visit thetourismreset.com, on-demand video learning for tourism pros, covering the topics shaping your industry. A great place to begin is the 5 Minute Reset, one expert, one topic, less than five minutes!