The Intentional Fundraiser Podcast Making Stewardship Personal, Scalable, Sustainable
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Jan 27, 2026 They tackle donor-care burnout and why trying to do everything for everyone fails. A three-tier stewardship system for high, mid, and automated touches is laid out. Practical uses of automation and AI are discussed without losing warmth. A 90-day stewardship map and a quick 45–60 minute challenge help teams move from frantic to steady.
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Adopt A Three-Tier System
- Implement a three-tier stewardship system: high touch, mid-touch, and automated touch to balance care and capacity.
- Assign tiers using giving level, loyalty, and strategic importance to focus labor where it matters most.
Plan True Personal Moments For Top Donors
- For Tier 1 (25–50 donors), plan deeply personal moments like handwritten notes, short videos, or insider briefings.
- Prioritize potential, influence, and strategic importance over gift size alone.
Segmented Touches For The Loyal Core
- For Tier 2, use structured, segmented communication like targeted emails, occasional Zoom briefings, and periodic notes or calls.
- Give these loyal core donors visibility without matching Tier 1 labor intensity.