Church Leadership Lab Ep. 032 | Tali Kauflin: Redefining Church Marketing & Communication
In this episode, we sit down with Tali Kauflin, Executive Director of Accounts and Services at Clever Marketing. She leads the Clever team through process development, client services, leadership coaching, and personal development. She has worked in a variety of roles in ministry. In this conversation, we discuss:
- How to think about church marketing.
- Measuring marketing success with a kingdom mindset.
- How to do people-first marketing.
- Ways to improve your marketing strategies even with a smaller team.
- Things to avoid when marketing for the church.
Join this conversation as we discuss the differences between communications and marketing, how to keep people the main focus of your marketing messaging, and ways to market the most significant message.
Connect with Tali:
LinkedIn
Connect with Clever Marketing:
Linkedin | Website
Resources Mentioned:
Book: Dream Big. Think Small. – Jeff Manion // Freedom of Self-forgetfulness by Tim Keller
Last Thing Listened to: 90’s Road Trip – Spotify Playlist
Favorite technology: Theragun or Ember Mug
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