CEO: Behind the Scenes Why sustainability can be profitable from day one
Jan 21, 2026
Alexander Hauser, CEO of TTSP HWP and data center design specialist, explains how grid limits can spark innovation. He discusses siting strategies, microgrids with solar and batteries, cooling designs without mechanical systems, and adapting infrastructure for AI’s rising energy density. The conversation reframes sustainability as an immediate profit driver and a source of long-term value.
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Grid Limits, Not Energy Shortage
- Data centers demand enormous power and grid build-out has lagged behind demand in major European hubs.
- Transmission limits, not lack of energy, create the shortage problem and force new strategies.
Bring Sites To Clients Proactively
- Proactively identify and present alternative sites to clients by engaging local politicians and development agencies.
- Educate and lead zoning conversations to shorten the multi-year path from site idea to shovel-ready project.
Data Centers As Local Energy Hubs
- Combining solar, wind, battery storage and limited grid power lets you create local microgrids for data centers.
- These