MOPs & MOEs

Definitely not Legal Advice with Matt Fitzgerald

Nov 27, 2022
In this engaging discussion, Matt Fitzgerald, an infantry officer turned lawyer with expertise in military social media ethics, sheds light on the complexities of online conduct for service members. He shares how monetization of social media prompts ethical dilemmas, and examines the tension between personal branding and military rules. Matt critiques inconsistent enforcement of policies and explores whether platforms like LinkedIn pose ethical risks. His insights emphasize the need for clearer guidelines in the evolving digital landscape.
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INSIGHT

Monetization Outpaced Military Rules

  • Social media monetization among service members changed rapidly and outpaced existing rules.
  • Matt saw a structural mismatch between digital incentives and military ethics frameworks.
INSIGHT

Peer Behavior Creates De Facto Rules

  • Seeing peers monetize created informal norms that newcomers copied online.
  • That imitation risked normalizing potentially improper uses of public office for private gain.
ANECDOTE

YouTuber Claimed 'Not Endorsing' While Sponsored

  • Matt recalled a popular Navy YouTuber arguing he wasn't endorsing products while wearing sponsor gear.
  • That example illustrated how influencers misread ethics rules about endorsement versus broader public-office-for-gain limits.
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