The Buildout The Dead Rabbit
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Nov 26, 2025 Jack McGarry, co-founder of The Dead Rabbit, shares his journey from a barback in West Belfast to owning one of New York’s top bars. He reflects on his early inspirations, including pivotal mentors and experiences that shaped his cocktail-making skills. The conversation dives into the unique concept of The Dead Rabbit, blending Irish heritage with modern innovation, and the challenges of opening in downtown NYC. Jack also discusses evolving the brand beyond awards, embracing inclusivity, and expanding into new locations while staying true to their roots.
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Round-Building Transforms Service
- Milk & Honey taught Jack 'round-building' and severe discipline, which made him a far superior bartender.
- He views cocktail service as accessible and believes bars should welcome everyone, not enforce rigid elitism.
Concept Shaped By Story And A Name
- The Dead Rabbit concept combined a high-end Irish pub downstairs, a cocktail room upstairs, and an event space to tell a 19th-century Irish-New York story.
- Connor (the investor) suggested naming it The Dead Rabbit, which then shaped site choice and design.
Delayed Buildout, Memorable Opening
- The buildout was delayed by the previous tenant's bankruptcy and Hurricane Sandy, forcing a 2013 opening on a nor'easter and John Morrissey's birthday.
- Despite rocky starts and poor early finances, the bar launched packed from day one.
