Maximizing Luck: Masters in Business with Judd Kessler

In 'Who Gets In and Why: A Year Inside College Admissions,' Jeffrey Selingo provides an insightful look into the college admissions process. Embedded in three different admissions offices—a selective private university, a leading liberal arts college, and a flagship public campus—Selingo observed the often agonizing and sometimes life-changing decisions made by admissions officers. He followed select students and their parents, and met with high school counselors, marketers, and other key figures in the admissions process. The book reveals that admissions decisions are frequently more about the college’s agenda than the applicant’s merit, considering factors like diversity, financial considerations, and the likelihood of enrollment. Selingo offers practical advice for students and parents, encouraging them to broaden their notion of what constitutes a 'good college'.

This book delves into the complexities of women's lives, examining the challenges they face in trying to achieve a balance between their personal and professional goals. It is a reflection on the concept of 'having it all' and the realities that women encounter.

In 'Lucky by Design', Judd Kessler reveals the secrets of hidden markets that decide who gets what in everyday life, from scoring restaurant reservations to securing college course spots. He provides insights on how to maneuver in these markets to achieve better outcomes. The book emphasizes understanding the rules and choices that influence these markets, rather than relying on luck or price.