Into The Wild 126. Leaving the Mainstream and Becoming an Icon with Kathryn Porritt
Kathryn is known around the world as the leading Iconic Strategist for personal brands. She works privately with those destined for greatness to help them take their expertise and turn it into their Iconic Empire.
Following the successful sale of her multi-million dollar eCommerce company, she established Icons Incorporated to represent the world's elite personal brands - with branding, representation services, commercialization strategies, big-deal PR, and speaking.
In this episode, you will learn about:
- What it means to become iconic
- Why Kathryn started her business
- Why she chose joy over building her other successful brand
- How the second level of success is about legacy, joy, and freedom
- Why an iconic company does extreme pioneering
- Icons are so compelled to do their thing that they have but no choice to do it
- You can be an icon in a small niche
- Switching from being a successful entrepreneur to iconic happens in your strategy by listening to your marker and creating what the market wants to then create from you. When you stop listening to the market and start creating purely from you
- Be scrappy and produce your evolution
- Why you need to walk through the mud to get to your first million $
- Why you need to get yourself with people who have done extraordinary things
What it means to be a wild woman:
- Just being you, as authentically, fabulous and audacious. Be fully attached to your greatness, own your success and allow yourself to be everything that you can be. Don't let anyone tell you to be a portion of what you are or what you ought to be, be wild, be a maverick, be extraordinary.
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