How I Built This with Guy Raz

Sierra Nevada Brewing Company: Ken Grossman

5 snips
Mar 30, 2020
Ken Grossman, the visionary founder of Sierra Nevada Brewing Company, shares his journey from brewing in high school to building one of America's largest craft breweries. He delves into the challenges of launching a brewery from scratch with limited resources and the importance of community support, especially during crises like the 2018 campfire disaster. Ken also discusses the pivotal role of hops in crafting distinctive flavors and his commitment to maintaining consistency in their iconic Pale Ale, all while navigating the evolving craft beer landscape.
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ANECDOTE

Inspiration and Partnership

  • Inspired by Fritz Maytag of Anchor Brewery and Jack McAuliffe of New Albion Brewery, Ken Grossman decided to start his own brewery.
  • He partnered with Paul Camuzzi, a customer from his homebrew supply shop.
ADVICE

Thorough Research

  • Thoroughly research and prepare before starting a business.
  • Grossman studied brewing science at UC Davis, utilizing their library and academic resources.
ANECDOTE

Family Sacrifices

  • Building Sierra Nevada was challenging and demanding, requiring significant sacrifices from Ken and his family.
  • Katie, Ken's wife, supported his decision to pursue brewing despite the financial risks.
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