
Founder's Journal How Should You Spend Time As A CEO/Founder?
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Nov 1, 2023 Sam Corcos, co-founder and CEO of Levels, discusses how CEOs and founders should spend their time, emphasizing efficiency, delegation, and tracking time. They explore the importance of being hands-on in software development, maintaining knowledge in different business areas, and prioritizing interpersonal interactions and unblocking. The chapter also delves into the mental model for prioritizing time and focus as a CEO or founder.
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Time Block Your To-Do List
- Put your to-do list directly on your calendar and block the time you expect each task to take.
- Review your calendar each morning and retroactively update actual time spent to create a feedback loop.
Measure Time To Reveal True Priorities
- Your felt priorities can differ wildly from your actual time allocation without measurement.
- Tracking time creates an empirical record that reveals whether your actions match stated priorities.
Delegate Tasks You Consistently Avoid
- Be proactive: convert every action item into a calendar event and check it during the day.
- If you repeatedly avoid a task, delegate it to someone reliable instead of forcing yourself.

