Jason On Firms Podcast 079 Tips To Build An Accounting Firm Around A Niche
Jul 21, 2023
Practical tips for building a niche accounting firm, including using IT conferences to discover client pain points. How specialization helps attract ideal clients and command higher fees. Tactical advice on early hiring and learning to delegate. Quick tech tricks like Stream Deck and social account strategies to boost content reach.
AI Snips
Chapters
Transcript
Episode notes
Start Niche Building By Attending Industry Conferences
- Do build a niche by starting with a specific domain like IT and then narrow to the sub‑types of businesses you enjoy serving.
- Attend industry conferences to rapidly learn the domain, meet dream clients, and test whether the niche fits before wasting years.
Accounting Is The Door Not The Differentiator
- Insight: Accounting and tax are the doorway, but real differentiation comes from solving clients' non‑accounting problems in their domain.
- Specializing makes clients feel understood, lets you charge premium rates, and converts one niche client into the value of multiple generalist clients.
Hang A Specific Shingle To Charge More
- Do hang your shingle for a very specific audience rather than saying you do everything; niche firms often grow faster and achieve higher profits.
- A single niche client paying double can equal revenue from multiple vanilla clients and frees you from commoditized pricing.