449: How to Beat Imposter Syndrome

Today's episode is all about the required step that you need to take in order to successfully sell what you do. That's right we are giving you the tools to really beat your imposter syndrome and beat it well! For the last couple of weeks we have been speaking a lot about where you clients are and how to find them, this is a big internal piece and it means getting over a big hairy monster! We also suffer and have suffered from this issue, so do not fear, this is the way to crack the code and move forward. We know you are doing this so no need to hide in the reeds! We see you convincing yourself that if your work gets better you will get more clients and that the reason you are not currently getting more clients is because of the quality of your work. It is easy to start thinking you should work for free or very cheaply and get into the churn of lowering your value, so that one day the glory gates will miraculously open and you will have arrived. 

You know this is not the world we live in! It is not like your portfolio does not have any say in your client base but so many potential clients out there are less concerned with your portfolio than you. Customers are not in your field and do not have as discerning an eye as you do, they are more interested in the experience you are selling. So we are hear to tell you to stop selling yourself purely on what you have already done and how good you think you are, not everyone knows good from bad as well as you do!

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