Shaun Newman Podcast #991 - Doomberg
Jan 28, 2026
Doomberg, a pseudonymous Substack writer known for contrarian, data-driven takes on energy, geopolitics, and markets. They discuss Alberta separatism and strategies to ‘unstick’ energy projects. They cover global energy diplomacy, US political constraints, and why Ukraine looks unwinnable for the West. They also explain their publishing discipline, mental models, and views on gold and silver.
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Brand As A Gateway To Trust
- Doomberg built a memorable green-chicken brand to create instant impressions and funnel readers into paid subscriptions.
- The brand's goal is to induce a gut feeling: readers should think "I get to read that" when an email arrives.
Mental Models Predict Political Strategy
- Doomberg's mental-model approach treats political events as predictable signals to test hypotheses about elites' intentions.
- They argue Canada's constitutional crisis may be engineered to unlock Alberta's energy by shifting climate politics.
MOU Conversion Is The Crucial Test
- If the MOU quickly converts into legally durable approvals, it validates the "unstick Alberta" model.
- If approvals stall, separatism becomes a realistic escalation in their view.
