
Odd Lots How Boring Food and Beverage Companies Turn into Huge Stock Winners Year after Year
Feb 17, 2021
Join Jonathan Fell, co-founder of Ash Park Financial and an expert in consumer staples, as he uncovers the surprising success of established food and beverage giants. He discusses how panic buying during the pandemic boosted these stocks' performances and why their resilience continues today. The conversation highlights the age-old advantage of incumbents, the consequences of complacency, and the importance of innovation in a shifting market landscape. Plus, you'll learn about quirky economic indicators like canned soup and lipstick that reveal consumer behavior trends.
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Marlboro Friday
- In April 1993, Philip Morris cut Marlboro's price due to smaller brands' growth.
- This sparked discussion about big brands being under siege, a recurring theme.
Gillette's Misstep
- Gillette focused on adding blades and raising prices, neglecting consumer needs.
- Dollar Shave Club capitalized on this by offering a simpler, cheaper alternative.
Schlitz's Downfall
- Schlitz, a major US brewer, cut corners in production to regain market leadership.
- This resulted in product deficiencies, loss of market share, and eventual disappearance.

