Personal Branding Pt 3:

Social media makes personal brands look instant, but the truth is it’s built behind the scenes. In Part 3 of Jane Lu’s mini-series, she reveals how personal brands are grown step by step. The deleted posts, failed experiments, and small daily efforts are where the magic happens. Jane shares how she built her brand from scratch, starting with Showpo, and evolved it into a timeless, self-made entrepreneur persona.

You will learn:

Why building your personal brand is a gradual process, not an instant result
How to position yourself as a thought leader and build credibility strategically
Jane’s 9 Steps to Build Your Personal Brand from Scratch

Tomorrow, we dive into Pt 4: The 5 Tiers of Content Creation to Build Your Audience

Episodes referenced: #119 The Attention Seeker: Stanley Henry on Making Your Brand Go Viral & the 5 Stages of Attention

#115 WTF Are Labubus: Is This Genius Marketing or Just a Dopamine Scam?

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Stay updated with Jane Lu: @thelazyceo

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9 Steps to Build Your Personal Brand from Scratch