In the world of sports, golf carries a common misconception of exclusivity and barriers to entry compared to most other sports that we are familiar with. Beyond its serene landscapes, golf is a game that demands skill, strategy, and precision that requires adequate training and a sense of passion for the sport.
With technology reshaping almost all industries including the sports and leisure sector, Wedge, a boutique golf lounge and bar in Kuala Lumpur, is known for its approach to blending golf with technology and social enjoyment.
In their latest venture, Wedge has launched the Wedge Range, a community hub and an indoor golf simulation range with the aim to break down traditional barriers associated with the game of golf, whether one is a seasoned pro or a first-time golfer.
Today on Open For Business, we spoke to Tom Sarginson, Co-Founder and CEO of Wedge, to digest how this all came about, how they efficiently used technology to allow consumers to experience golfing and possible expansion plans for the business in 2024 and beyond.
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