Jim Edwards (http://thejimedwardsmethod.com) and Stew Smith have a discussion about writing online or book biographies, what do you do in 1 sentence phrases, and elevator speech using the one sentence hook wizard from The Jim Edwards Method. Check out this discussion and you may find a unique way to change how you explain what you do or get you noticed and people want to know more.
Check out the Facebook Group – Sales Copy and Content Marketing Hacks at https://www.facebook.com/groups/copywritingandcontenthacks for more information on the wizards used to make outstanding sales copy check out http://www.thejimedwardsmethod.com.