The Digital Consumer Experience | Season 6, Vol. 8: Flipdish

In the latest episode of Hospitality Hangout, Michael Schatzberg “The Restaurant Guy'' and Jimmy Frischling “The Finance Guy'' chat with John DiLoreto, president and general manager North America at Flipdish about digitally connecting restaurants to their customers.

DiLoreto leads the business for North America at Flipdish. It is a digital technology company focused on the hospitality industry. DiLoreto says, “Specifically what we focus on at Flipdish is what we call the digital consumer experience and what that means is we focus on everything between the brand meaning the restaurant and their customers and helping restaurants better engage directly with their customers and so what that can mean is, we build websites, we build mobile apps, we build kiosks, we run digital advertising for our customers. We've got loyalty programs, marketing programs, engagement, you name it everything that exists that connects the restaurant and their customers. That's our specialty and our focus. We do that in about thirty countries today and are proud to work with thousands of business around the world.”

Frischling shares that Flipdish just completed a one hundred million dollar raise in their Series C round led by Chinese tech giant Tencent. Flipdish reached a valuation of $1.25 billion, making it a “unicorn” in startup speak. It follows a $48.5 million investment. DiLoreto said when asked what Flipdish will do with that investment, “I think you know it's just a testament to our mission and our focus on building the technology that our industry needs and that ultimately that consumers are looking for. When it comes to interacting and engaging with their favorite brands and restaurants in terms of what we are going to do, we're going to do what we've always done which is strictly just focused on our customers.” He adds, “what we're going to do is continue to invest in our customers.”

DiLoreto talks about what convenience technology is bringing to hospitality and says, “ultimately the way I think of it is as an operator, you know what's most important to you is your customer in meeting your customer where they are and where their needs are and I think from a macro perspective there have been significant investments that have shaped and changed the way that the customer views convenience.”

To hear DiLoreto talk more about Flipdish meeting the customer’s demands, QR codes growing in the United States, and his thoughts on where ghost kitchens are heading, tune into this episode of Hospitality Hangout on Spotify.

Episode Credits:

• Sponsored by: DirecTV
• Produced by: Branded Hospitality Media
• Hosted by: Michael Schatzberg, JImmy Frischling
• Producer: Julie Zucker
• Creative Director: Adam Levine
• Show Runner: Drewe Raimi
• Post Production: GrodMedia

www.thehospitalityhangout.com

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