How to Get Your Products Noticed by Key Buyers with Sally Diguette, Anthropologie [Replay]

Aug 26, 2025

Sally Diguette, a Home & Lifestyle buyer for Anthropologie with 14+ years in buying, product development, and sourcing who consults emerging brands. She breaks down Anthropologie's planning timelines and when to pitch. She explains how to approach with clear pricing, inventory, and terms. She also covers outreach channels, when to send samples, and how to align with creative direction.

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ANECDOTE

From Local Shop To Big-Brand Buyer

Sally Diguette started in retail through a small Atlanta shop and spent seven years sourcing for 600–700 small brands.
That hands-on role taught her buying, vendor relations, and how to help hobbyists become businesses.

ADVICE

Pitch Custom Work A Year Early

Large retailers work on ~12-month timelines for season planning and exclusives, so pitch customization a year out.
Expect 9–3 months for costing and development and final samples 2–3 months before DC delivery.

ADVICE

Prepare For Shorter Off-The-Shelf Leads

For off-the-shelf items aim for a 6–9 month lead time, with holiday buys often requiring earlier planning.
Keep stock and be able to do fast turns for tight buys when buyers chase existing product.

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Hey, friend. I'm pulling an amazing episode from the archives with over 400 episodes here on the Proof to Product podcast.

There is a gold mine of information for you to help you grow your business, and, frankly, it can be hard to take it all in.

Today's episode is a look back at guest Sally Diguette, a home and lifestyle buyer with Anthropologie.

Pitching large retailers is a completely different process and timeline than working with independent retailers. Having worked with thousands of brands, I know that it can feel like an intimidating process to pitch your work to these key accounts.

Through an unpredictable path, Sally landed in the retail industry and has over 14 years of experience in buying, product development, and sourcing.

Sally is an innovative merchant and consultant. She centers her work around relationship building and creative strategy, combining unique product development and sourcing from national brands across a variety of categories. Her passion lies in working with emerging brands in an incubator capacity to build fresh product offerings, solid organizational systems, and a strong team structure.

On this replay episode, Sally shares about the buying process and schedule for Anthropologie. We talk specifically about the timelines that she's working with for both exclusive products as well as ready made products. And she offers advice for how to get your products in front of key account buyers.

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