Episode 23: To Love The Brand: A Lesson On Brands, People, & Well-Placed Words

Aug 12, 2022

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People buy with their emotions. They buy what they vibe with. If consumers aren't feeling it, don't expect revenue to grow. And what about revenue? How can connecting with a consumer on a raw level actually help you generate revenue? Are those two things related? Erik Kiker, Chief Messaging Officer at tolovethebrand.com, knows how to connect the two and never skip a beat. We go deep into the psyche of how brands are sometimes inadvertently turning consumers off because of the discouraging messages they're sending out. Messaging makes a difference. Find yours and grow your audience now.

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Head over to https://thelongergame.com/ to read show notes, watch the episode or contact us.

About our guest:

Eric is a Creative Director turned Messaging Strategist, for a really good reason. Frustrated by brand development processes that were too slow, too costly, and ultimately written from a consultant’s POV, he invented his own. He’s helmed his process to help more than 100 brands find their greatness, something Eric calls, The Soul Difference. Naked Juice, Atkins, Jenny Craig, Lenny & Larry’s, Zespri Kiwifruit, Health Warrior and Perfect Bar have all been clients. And he’s remained close with these brands’ Founders, past and current owners, and investors.

Website: https://tolovethebrand.com

Find him on LinkedIn: https://www.linkedin.com/in/erickiker/

Find him on Instagram: @erickiker1

Find him on Facebook: Eric Kiker

Michael Maher, the host, would love to connect with you.

Reach out to him at…

Email: michael@thinkcartology.com

LinkedIn: https://linkedin.com/in/immichaelmaher

This podcast is sponsored by Cartology and podcastify.me. Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create a strategy and then go right out and execute it.

Want to find out more?

Website: https://thinkcartology.com/

Find Cartology on LinkedIn: https://linkedin.com/company/cartology

Find Cartology on Instagram: https://instagram.com/thinkcartology

Find Cartology on Facebook: https://facebook.com/thinkcartology

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