Into The Wild 74. The 3 Mistakes Businesses Make on Social Media with Katie Brinkley
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Hey you wild women!
My next guest is the owner and social media strategist at Next Step Social Communications, a social media agency based out of Littleton, Colorado. Katie Brinkley has been helping small businesses, real estate agents, construction companies, and homebuilders with their social media for over 17 years. She specializes in coaching entrepreneurs on how social media can be an incredible tool to help find new leads, build community, grow sales, and bring the social back to their social media.
In this episode you will learn about:
- What Katie's mission is
- Why it's so important to focus on your own social media journey and not anyone else's
- How treating yourself as your best client can help skyrocket your business
- How a layoff at work and a pregnancy inspired her to start her own business
- The steps she took to start her business
- How cold outreach helped her find her first few clients
- Establishing social proof and the role it plays when establishing your business
- Knowing your ideal customer and where they are is key to starting your social strategy
- Different audiences are on different channels and going all-in on that one platform
- When you should be on every platform
- The biggest mistake you can make with your social media
- How to avoid 'posting and ghosting' and the role systems play in content creation
- Why creating conversations and then replying is essential
- How proactive engagement is a missed opportunity for many on social media
- What social audio is and why it's here to stay
- How to get started and participate on Clubhouse
- How Katie structures her work calendar to make time for family
HIGHLIGHTS
(7:16) What inspired you to start Next Step Social Communications?
(9:20) How did you get those first customers and how did you know how much to charge for your services?
(13:17) Which social media channels should a business be on? And how can a small business create a simple strategy to leverage that right channel(s)?
(21:24) What is a common mistake businesses do on social media?
(24:46) What is social audio and why should you care?
Public Shoutouts:
- Book: Expert Secrets by Russell Brunson
- Book: DOTCOM Secrets by Russell Brunson
Resources:
- Podcast: Rocky Mountain Marketing
- Website: Next Step Social Communications
- Instagram: @iamkatiebrinkley
- LinkedIn: Katie Brinkley
- Clubhouse - @katiebrinkley
What it means to be a wild woman:
- Being a wild woman means following your heart and just believing in yourself.
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Renée Warren is an award-winning entrepreneur, a 7-figure business starter, and the founder of We Wild Women, a business dedicated to helping women launch their dream business. She previously founded an industry-recognized PR agency that worked with funded technology startups from South Africa to San Diego.
She's a mom to Irish Twins (not planned), a published author, and a drummer.
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