Open Market The AI-Inflected Future of Ads with OpenAds Co-Founder Michael Bishop
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Feb 5, 2025 Michael Bishop, co-founder and CTO of OpenAds, an innovative AI-driven ad tech startup, shares insights on the future of advertising. He discusses how AI can personalize ads in real time, challenging traditional models like Google’s. The conversation highlights the massive opportunity within AI-driven search ads and the critical need for brands to rethink ad metrics. Bishop also explores the entrepreneurial mindset needed to tackle significant opportunities, urging tech founders to embrace bold visions that can create societal change.
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Platform Shifts in Ad Tech
- Ad tech thrives during platform shifts, like the rise of mobile or CTV.
- The current shift combines platform and technology changes, creating significant opportunities for new players.
From Moat to Zanzibar
- After Moat, Michael Bishop traveled and met his co-founder in Zanzibar.
- They launched a political tech startup, learned from its failure, and then pivoted to e-commerce and AI-driven ads.
Broken Ad Tech Metrics
- Current ad tech metrics like VCPM and CBC are flawed and gameable.
- The focus should be on aligning incentives so brands get what they pay for, considering factors like context and ad quality.