Debunking Sales Myths So You Sell More Effectively with Lorenzo Bizzi

This is episode 827.

Read the complete transcription on the Sales Game Changers Podcast website.

This is an Office Hours: Sales Professors Unplugged sub-brand of the Sales Game Changers Podcast.

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On today's show, we interviewed Rishi Bhaskar, Worldwide Public Sector Partnership Lead at Amazon Web Services.

Find Lorenzo on LinkedIn.

LORENZO'S TIP: "When buyers make decisions, what matters most is not advantages versus disadvantages, but their perception of risk. Reducing uncertainty is what leads to the sale."