Tourpreneur Tour Business Podcast Expanding Your Tour Brand through Podcasting with Danielle Desir
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Oct 19, 2021 Danielle Desir, an expert in building brands through podcasting, joins Sita and Ripley to discuss how tour operators can leverage podcasts for brand expansion. They delve into content creation strategies that align with company values and explore methods to generate passive income through effective storytelling. The trio highlights the significance of community engagement and strategic planning in building a loyal audience. Additionally, they provide tips for developing a compelling podcast brand to navigate the competitive landscape.
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Startup Reality Hit By Lockdowns
- Sita and Ripley admitted they hadn't fully expected to start a business amid repeated lockdowns.
- Lockdowns forced them to focus on finances, planning and pandemic-proofing instead of tours.
'COVID Normal' Became Their Baseline
- They realized their 'COVID normal' launch meant they never had pre-pandemic comparisons.
- Starting from zero softened the emotional impact of pandemic-driven ups and downs.
Create A Recognizable Tribe Voice
- Build a tribe by naming and speaking directly to your audience to strengthen recognition.
- Use consistent phrases or intros so listeners identify with the brand every episode.