Welcome to the first episode of a special three-part podcast miniseries in collaboration with TikTok. Over the next three episodes, IAB UK’s CMO James Chandler will be joined by guests from TikTok to explore three of its big priorities: measurement, creative performance and policy & brand safety.

First up is measurement, and James gets into changes around approaches in recent years, the consumer journey and why last click attribution is destined for room 101 with TikTok’s Head of Client Measurement UK, Charlotte Skornik.

Watch the video version of this episode via our YouTube channel:: https://youtu.be/PES-gTr03uQ

Stay tuned for the next two episodes dropping this week and discover more about TikTok here: https://www.tiktok.com/about?lang=en

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The IAB UK Podcast: Measurement, in partnership with TikTok