My First Million Andrew Wilkinson: The Hardest And Easiest Businesses To Start
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Nov 17, 2022 
Andrew Wilkinson, entrepreneur and co-founder of Tiny, shares his entrepreneurial journey and the challenges of transitioning from active entrepreneur to investor. He discusses the evolution of Pixel Union and its surprising success in e-commerce. Wilkinson reveals the hardest and easiest businesses to start, providing insights for aspiring entrepreneurs. He also touches on the unique position of AeroPress in the coffee market and candidly addresses deceptive practices in the investment sector, giving listeners a behind-the-scenes look at the realities of business and investment.
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Hardest Businesses to Start
- Avoid brick-and-mortar or physical goods businesses due to high employee and logistical complexities.
- Internet businesses offer more scalability and flexibility, as seen with Andrew Wilkinson's bakery.
Easiest Business
- WeWorkRemotely, a remote job board, is Andrew Wilkinson's easiest business.
- Acquired from Basecamp founders, its success was amplified by the rise of remote work.
Targeted Radar Service
- Andrew Wilkinson suggests a service to strategically place a company on a target individual's radar.
- Repeated exposure across the internet creates the illusion of omnipresence and influence.