Cortex 170: Simone Giertz – State of the Workflow
181 snips
Aug 18, 2025 
Simone Giertz, an inventive product designer known for her quirky 'bad robots' on YouTube, shares her journey transforming ideas into realities at Yetch Studio. She discusses the creative challenges of product naming, revealing humorous hurdles like trademark issues. Simone also addresses the balance of quality and market perception, navigating crowdfunding pressures, and managing logistics as a small company. Plus, she shares unique strategies for mastering distractions and gamifying household chores!
AI Snips
Chapters
Transcript
Episode notes
Use Kickstarter Selectively
- Use Kickstarter when you need upfront capital or marketing reach but expect high stress and delays.
- Avoid paid marketing for a crowdfunding pre-order when stock and reviews will convert cheaper later.
Viral Reach, Cheap Copycats
- The Coat Hinger went viral organically with huge reach, yet cheaper copycats quickly flooded search results.
- High manufacturing costs left low margins and made convincing buyers of quality difficult.
Protect Focus By Delegating Support
- Delegate customer support to a dedicated hire and only personally view escalations.
- Protect your mental focus by not being the first line of customer responses.