EP044 - Flamin’ Hot: Retired PepsiCo Executive Richard Montañez

Once called “The Godfather of Hispanic Marketing,” Richard Montañez started his career at Frito-Lay in 1976 as a janitor, and is recognized as the creator of the Flamin’ Hot line of products. He held various senior roles at PepsiCo and its Frito Lay divisions, before retiring in 2020. Richard shares the inside story of the world’s hottest snack brand.