In episode #2356, Neil and Eric discuss the importance of customer experience in modern marketing. As a business, it can be easy to focus almost exclusively on growth. Unfortunately, this often results in other areas, like customer experience, being neglected. Tune in as we unpack how to strike the balance between acquisition and retention, and how marketing can be used to optimize customer experience!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: The Importance of Customer Experience in Modern Marketing.
[00:28] An overview of the elements that influence customer experience.
[00:52] Why you can’t have growth without ensuring customer retention.
[01:59] The importance of optimizing according to your customer’s needs.
[03:08] How experimentation can help you level up your customer experience.
[04:58] Why the aim of your experiments should be to delight your customers.
[05:11] How to get qualitative feedback from your users.
[06:16] Examples of how we are using feedback to improve our products.
[06:36] That’s it for today! Don’t forget to rate, review and subscribe to this podcast.
[06:58] Go to https://www.marketingschool.io to learn more!

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