Biggest wealth creation opportunity is SaaS

479 snips

Mar 4, 2026

A 30-step playbook for building modern SaaS using AI agents, media, and tight niche focus. Tips on mapping customer workflows and spotting repeatable, monetizable tasks. Advice on starting as a service, automating mechanical work with agents, and building a media flywheel alongside product development. Strategies for pricing, onboarding, and scaling by reinvesting and hiring from the niche.

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ADVICE

Use Organic Winners As Paid Ad Creative

Double down on organic posts that get saves, replies, and DMs and scale winners with paid ads.
Greg advises treating proven organic angles as ad creative to efficiently acquire customers in the niche.

ADVICE

Capture Email Leads From Day One

Capture emails from day one to create a reliable channel independent of social platforms.
Use the list for promotions, event invites, and reactivation when other channels underperform.

ADVICE

Manually Do The Work Then Automate The Mechanical Parts

Start the business as a service and manually perform the workflow to learn it deeply.
Document every step precisely and separate judgment tasks from mechanical tasks before automating.

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I walk through a complete 30-step playbook for building a modern SaaS company using AI agents, media, and sub-niche positioning. The core argument is that SaaS is evolving rather than dying, and the builders who win are the ones who combine a focused workflow product with a media flywheel and agent-powered execution. Drawing on my experience advising TikTok, Reddit, and building three venture-backed companies, I lay out a step-by-step framework any solo builder or small team can follow from niche selection through to becoming the default execution layer in their market.

I'm hosting a free workshop so you can build your business in the age of AI.

Timestamps

00:00 – Intro

01:18 – Step 1: Start with a sub-niche inside a big market

02:21 – Step 2-5: Map Workflow end to end

06:37 – Step 6-7: Create scroll-stopping content

10:15 – Steps 8–9: Double down on organic and run paid ads on winners

11:11 – Step 10: Capture emails from day one

11:47 – Steps 11–13: Manually perform the workflow and document every step

13:40 – Steps 14–16: Turn mechanical tasks into agent workflows and connect to real tools

14:47 – Step 17: Add orchestration, retries, and verifications

16:32 – Steps 18–19: Store user preferences and launch with high-touch onboarding

18:20 – Steps 20–21: Publish measurable proof and move to per-task pricing

21:21 – Steps 22–23: Outcome pricing and compounding value

22:07 – Steps 24–27: Expand workflows, build switching costs, create case studies

23:25 – Steps 28–30: Hire from the niche, reinvest profits, become the default layer

24:08 – Closing thoughts

Key Points

Start in a specific sub-niche, not a broad market — that is where sustainable cash flow lives, not VC competition.
The future of SaaS starts as a service business: manually performing the workflow is how I learn what to automate.
Media is a core business function, not an afterthought — content creation runs in parallel with product development from day one.
Mechanical tasks are AI's strongest suit; separating judgment tasks from mechanical tasks is the key architectural decision.
Per-task and outcome-based pricing is replacing per-seat models, and indie builders have a structural advantage in making that shift.
Orchestration — coordinating agents, validating outputs, and resolving issues — is the new interface layer and the highest-value position to own.

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