Should You Give Your Team Equity to Scale Faster? (ft - Dr. Jason Tanoory)

Mar 10, 2026

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Should you give associates equity in your dental practice?

Some owners think it’s crazy. Others think it’s the only way to scale.

In this episode, Eric and Alex sit down with Jason Tanoory, who has built an 8-practice dental group in upstate New York using a model that allows both associate dentists and key non-clinical staff to earn equity in the organization.

We break down how the model works, the mistakes Jason made along the way, and when something like this actually makes sense for a practice owner.

Topics we cover:

• Why Jason chose an equity model instead of traditional partnerships
• How associates earn equity without writing a check
• The production hurdle system used to allocate shares
• Vesting schedules and how ownership grows over time
• What happens if an associate leaves the organization
• Why equity isn’t always the right incentive for team members
• The difference between equity, phantom equity, and bonuses
• How this model helped Jason grow to 8 practices and 25 associates

If you’ve ever wondered whether giving equity to associates or staff actually works, this episode walks through a real-world example of someone doing it.

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