EEC 417: From Failure to Leadership Success: Swiss International Airlines featuring Lorenzo Stoll

If Swissair went bankrupt in the past, Swiss International Airlines in Swiss Romand is beginning to thrive with Lorenzo Stoll, and stay tuned, it is just the beginning. Dr. Katrina Burrus asked what he attributes to some of his leadership successes at Swiss International Airlines with the following questions:

What is one trait he possesses that makes him an effective leader at Swiss? How does he overcome challenges?

What routine does he attribute to his success at Swiss International Airlines? How does he relieve his stress? What is one piece of advice he would give to a younger version of himself? For you, Lorenzo Stoll shares his biggest failure and his biggest passion.

Who is Lorenzo Stoll?

Lorenzo Stoll, born in 1971, joined SWISS in October 2013. Holding a diploma from the Ecole Hôtelière de Lausanne, he started his career working in the tourism and leisure industry at the Montreux-Vevey Tourism Office.

Lorenzo Stoll comes to SWISS from the Nestlé organization, where he has held various executive functions with a strong focus on customer and marketing affairs over the past 12 years. In 2007, he assumed responsibility for the global sales of Nestlé Waters, and two years later, he was appointed Chief Commercial Officer of Nestlé Waters Switzerland.

As SWISS's Head of Western Switzerland, he is in charge of all aspects of SWISS's business unit in Geneva, and stay tuned for the changes that will be happening at SWISS. Lorenzo Stoll was asked:

• What trait of his does he attribute to making him an effective leader?
• How does he challenge himself to overcome resistance?
• What routine does he attribute to his success?
• How does he relieve stress?
• What advice would he give to a younger version of himself?
• What was his biggest failure?
• How can we get the cheapest flights at Swiss?